SoundCloud has launched its first game console app – on Microsoft’s Xbox One.
The service announced the new app in a blog post on Wednesday, claiming it will allow gamers to listen to music while they play.
Whether you’re playing a first-person shooter, the newest racing game, or your favorite sports title, you can beat your opponents with your musical tastes by having SoundCloud at your fingertips as the perfect playing partner. “SoundCloud said.
The SoundCloud Xbox app is available for download from the Xbox App Store for normal and premium SoundCloud users.
One cool feature of the SoundCloud Xbox app is that it allows gamers to skip and pause music by talking to Cortana, Microsoft’s virtual assistant, which is inside the Xbox.
SoundCloud allows global superstars as well as amateur DJs to upload audio content to its platform. Founded in 2009 by Swedish sound designer Alexander Ljung and Swedish artist Eric Wahlforss, it is one of Berlin’s best-known tech companies.
Other music streaming services like Spotify and Pandora already have apps on the Xbox and other game consoles, so arguably SoundCloud is just catching up with its rivals.
Investors have backed SoundCloud with $ 298million (£ 231million) and the company is not yet profitable. As SoundCloud burns millions of dollars as it struggles to find a reliable source of income, it would still be on the acquisition radar of Silicon Valley giants like Google and Twitter.